Privacy and Cookies Policy

General Information

Alliance of Swiss Wealth Managers (ASWM) appreciates your visit to this website (“Website”) and your interest in our services. ASWM takes data privacy seriously and adheres to high data protection standards and transparency of personal data collection and processing. In cooperation with our hosting providers, we protect the databases against unauthorised access, loss, misuse or forgery. We would like to point out that data transfer over the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible. Using this website, you agree to data collection, processing and use as described below.

How we protect or use your data varies from country to country. Privacy notices for certain jurisdictions can be found in the list below. The terms of this privacy statement will be subject to the relevant jurisdiction-specific privacy notice where applicable. Please click on the jurisdiction that applies to you from the list for more details.

Scope of this privacy statement

ASWM is committed to safeguarding the personal data we collect from individuals who use this Website. Accordingly, ASWM has developed this privacy statement to describe how and what type of data will be collected from users of the Website and the purposes for which ASWM may collect, share or disclose the data.

This privacy statement applies to any information obtained by ASWM through your use of this Website.

Processing of your personal data

When you visit ASWM’s Website, our web server automatically records details about your visit (e.g. your IP address). Besides, we process personal data you provide through the Website, for example, when you enter personal details (e.g. name, gender, address, e-mail address, phone/fax number) on a contact form. We process your data for the technical administration of this Website, to address your requests submitted via a contact form and for such purposes as otherwise specified in this privacy statement.

ASWM has implemented reasonable technical and organisational security measures to protect your data collected by us via this Website against unauthorised access, misuse, loss or destruction. However, the internet is generally not regarded as a secure environment. Information sent via the internet may be accessed by unauthorised third parties, potentially leading to disclosures, changes in content or technical failures. Even if both sender and receiver are located in the same country, information sent via the internet may be transmitted across borders and forwarded to a country with a lower data protection level than the one in your country of residence.

Please note that we accept no responsibility or liability for the security of your information transmitted via the internet to the Website. To protect your privacy, we remind you that you may choose another communication channel with ASWM that you deem appropriate.

ASWM will only retain personal data for as long as necessary to fulfil the purpose for which it was collected or to comply with legal, regulatory and / or contractual requirements.

How we collect your personal data (cookies)

Our Website uses cookies. Cookies are files that are automatically created by your browser and stored on your mobile device, computer or any other device when you visit a Website. Primarily, two cookie groups can be distinguished: technical cookies which enhance the functionality of the Website and cookies applied for reasons of user-friendliness. If you do not want cookie files to be stored on your device, you can adjust the settings of the respective browser in your device. However, in such a case, the functionality of the Website might be affected. The functional cookies do not store any information to identify the users of the Website. For further details on blocking of cookies, please check here.

ASWM may store IP addresses for administrative purposes only, to resolve host and other server or technical problems connected to our system administrator. Such data is kept strictly confidential and following all applicable data protection law(s).

Disclosure and sharing of your personal data

ASWM may share your data within companies of the alliance, with external service providers, authorities for the purposes stated above, or in case legal, regulatory or market practice requires such. Therefore, the data may be transferred to third parties in Switzerland or abroad for the processing, storing, retention, printing, evaluation or management of it. When transferring personal data internationally, we make sure that we comply with applicable laws and regulations.

SSL/TLS encryption

This Website uses SSL encryption for security reasons and to protect the transfer of confidential or personal data. With SSL encryption, no data transmitted through our Website is accessible by third parties. You can identify the encrypted connection by the “https://” indicated in your browser address bar and by the “lock” symbol indicated next to it. If SSL or TLS encryption is activated, the data you transmit to us is not accessible by any third party.

Log files

Server log files are automatically collected and stored by the provider of the Website or by our servers. The following information is transmitted by your web browser automatically: type of Internet browser, version, OS and device details; visitor’s IP address; the date and time of visit, referring address (location from which a visitor comes to the Websites). There will be no consolidation with other data sources.

Google Analytics

This Website uses Google Analytics, a web analysis service of Google Ireland Limited in Dublin (Google). Google Analytics uses cookies to enable an analysis of your website usage to improve our offer and make it more interesting for you as a user. This Website also uses Google Analytics for a cross-device analysis of visitor flows by applying your user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data” and “personal data”.

According to Google’s information, the IP address used by your browser within the scope of Google Analytics will not be associated with any other data held by Google. If the data collected about you contains a personal reference, it will be immediately deleted. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there in the case for further use.

The information generated by the cookie about your use of this Website is controlled and processed by Google. Google will use this information to evaluate your use of the Website, compiling reports on Website activity and providing other services relating to Website activity and internet usage.

The information generated by the cookie is usually transferred to a Google server in the USA and stored there. You may refuse to use cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to utilise the full functionality of this Website. The transmission of data generated by cookies about the use of this Website to Google and the processing of data by Google can be prevented by downloading and installing the Google Analytics opt-out browser add-on here. A so-called opt-out cookie will be stored on your data carrier, preventing the processing of personal data by Google Analytics. Please note that if you delete all cookies on your device, you also remove the opt-out cookies, meaning you must re-set the opt-out cookies plugin. The opt-out cookies plugin is set per browser and device. Therefore, it must get activated separately for each browser on each device.


This Website uses features of the LinkedIn network. LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA is the provider. Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn’s servers is established. LinkedIn will be notified that you have visited our sites using your IP address. If you click on LinkedIn’s “Recommend Button” and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our Website with your user account. We would like to point out that ASWM is not aware of the content of the transmitted data or its use by LinkedIn.

For more information, please refer to the LinkedIn privacy policy. If you don’t want LinkedIn to collect information about you with the help of our Website and link it to your stored membership data, you must log out of LinkedIn before you access our Website.

Google Maps

This Website uses the offer of Google Maps, which allows us to display interactive maps directly on the Website and enables you to use the map function conveniently. By visiting the Website, Google receives the information that you have called up the corresponding subpage of our Website. It happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google stores your data as user profiles and uses them for advertising purposes, market research and demand-oriented design of its Website. Such an evaluation is performed in particular (even for users who are not logged in) to provide needs-based advertising and inform other social network users about your activities on our Website. You have a right of objection to creating these user profiles, whereby you must contact Google to exercise this right. Further information on the purpose and scope of data collection and its processing by Google, including information on your rights in this regard and setting options for protecting your privacy, can be found here.

This Statement may be updated from time to time. Therefore, we kindly ask you to consult it regularly.

Zurich, 08. January 2021

Source: SwissAnwalt